What makes Laura Mireles with Daniels Floors a good neighbor?  

Running a full-service flooring company is no small feat, and Laura Morelis, founder of Daniels Floors, provides a compelling look into the industry. Founded in 2007, her journey began with installing and finishing floors but quickly evolved as customer demands changed. Homeowners wanted more efficient options, and Laura realized the need for high-quality, pre-finished flooring. She saw that the upscale market offered luxurious options, but they were often out of reach for the everyday customer, particularly in affordable home improvement. With a keen eye for gaps in the market and a desire to deliver value, she sought out the best brands and made it her mission to provide quality flooring without exorbitant costs.

Laura’s entrepreneurial spirit shines through her story of hustling; she started selling flooring samples directly from her car. This grassroots approach not only showcased her dedication but enabled her to understand the real needs of her customers. However, to reach more clients with better pricing options, she opened a small showroom in Sandy Springs, which evolved into a trusted destination for those seeking premium flooring. Laura’s commitment to customer service is noteworthy. In a world shifting towards self-service and cost-cutting measures, she emphasizes the importance of personalized attention, guiding clients to the flooring that suits their lifestyle and taste.

Misconceptions about flooring types abound, and Laura aims to address them head-on. Many people initially assume that cheaper options are inferior, but Laura insists that today’s luxury vinyl and laminate flooring can offer elegance and durability that rivals traditional hardwood. Understanding a customer's unique needs—like families with pets or kids—allows her to recommend solutions that optimize both function and aesthetics. As she adeptly navigates these nuances in customer needs, Laura builds a reputation not just as a flooring vendor but as an advisor on making the best decisions for personal spaces.

With a plethora of flooring stores around, distinguishing Daniels Floors through word-of-mouth and exceptional service allows the business to thrive. Laura explains how repeat customers and referrals serve as the backbone of her business model. As families invest in their homes, they naturally seek the best quality within their budgets, and Laura excels at meeting that demand. She embodies the concept of value and quality, effectively marrying aesthetics and functionality.

Outside of her thriving business, Laura balances life as a single mother of four, showcasing immense resilience. Her journey encapsulates the struggles of combining motherhood with entrepreneurship, particularly during challenging times like COVID-19. She reflects on her passing moments of joy, often carving time to make memories and bond with her daughters during travels. Life's challenges only serve to strengthen her character, further underlining the importance of establishing foundational values—both at home and in her business.

Devoted not only to her family but also to her clients, Laura represents a shift back towards meaningful interactions in a rapidly digitizing world. With customer service at the forefront, she aims to rekindle the care that once defined local businesses. In doing so, Daniels Floors stands out as a premier choice for homeowners who appreciate that value goes beyond price—it's about ensuring exceptional experience throughout the journey. To keep up with her whereabouts or to learn more about choices for your home, check out her business website at danielsfloors.com and see what unique offerings await.

To learn more about Daniels Floors go to: 

https://danielsfloors.com/

Daniels Floors

678-768-4888