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 Helen Altamirano with The Enchanted Floors

E53: What makes Helen Altamirano with The Enchanted Floors a good neighbor?

May 19, 20253 min read
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E53: What makes Helen Altamirano with The Enchanted Floors a good neighbor?  


Breaking Barriers in the Flooring Industry: Helen Altamirano's Enchanted Journey

In the latest episode of the Good Neighbor Podcast, host MILLI M. introduced us to Helen Altamirano, the inspiring owner of The Enchanted Floors. Established in 2017 in Cobb County, Georgia, this flourishing small business specializes in bringing enchantment back to floors through exceptional craftsmanship and dedication. Helen's story stands out not only for her business success but also for how she's breaking barriers in a traditionally male-dominated industry.

The Enchanted Floors offers comprehensive flooring services that go well beyond basic installation. Their expertise ranges from restoring existing hardwood and sanding unfinished new hardwood floors to buff and re-coat services, installing steps, sanding unfinished handrails, and installing various flooring types including laminate, engineered floors, and LVP. This diverse service offering has allowed Helen's business to thrive by meeting a wide range of customer needs throughout Georgia.

Helen's journey into the flooring industry began after she moved to the United States from Florida in 2013. Inspired by her brother, who had been working in flooring since 2004, Helen was captivated by the artistry and craftsmanship involved in creating beautiful custom floors. The designs and transformations her brother showed her sparked a passion that would eventually lead her to establish her own flooring business. This career pivot—from working at Family Dollar to owning a specialized contracting business—demonstrates Helen's courage and determination to follow her passion.

One of the most compelling aspects of Helen's story involves the challenges she faced as a woman in the flooring industry. She candidly shared how potential customers would express surprise at seeing a woman arrive to provide flooring estimates, often expecting a man instead. "Because you are a female, you are not going to make it," was a common misconception she encountered. However, Helen persevered with unwavering support from her brother and parents, who encouraged her to pursue her passion despite gender stereotypes. Over time, through consistent marketing, social media presence, and delivering quality work, Helen has established herself as a respected business owner in the community.

Beyond the professional challenges, Helen also opened up about personal hardships that tested her resilience. Two years ago, she experienced the devastating loss of her father, which coincided with numerous business commitments. While grieving, she had to continue managing multiple scheduled jobs without the luxury of taking time off. Her strength during this period came from remembering her father's advice to "keep going, keep working" no matter what challenges arose. The support of her husband, brother-in-law, church community, and understanding customers proved invaluable during this difficult time.

Helen's marketing approach reveals a savvy understanding of community connection. She regularly posts in local Facebook groups like "Cobb Women" every Monday, which has generated significant business leads. This strategic use of community-based social media demonstrates how small businesses can effectively target local customers without massive marketing budgets. By focusing on building relationships within her community, Helen has created a sustainable business model that relies heavily on word-of-mouth and direct customer engagement.

The episode concluded with Helen sharing her business tagline that perfectly encapsulates her company's mission: "We create magical floors." Through her team, which she affectionately calls "the genius pro flooring," Helen continues to bring enchantment back to floors across Georgia. Her journey serves as an inspiration for aspiring entrepreneurs, particularly women looking to succeed in male-dominated fields. By combining passion, perseverance, community support, and excellence in service, Helen has built a business that truly lives up to its enchanted name.

To learn more about The Enchanted Floors go to: 

The Enchanted Floors

(404) 513-1462

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Executive Producer, Good Neighbor Podcast: Cobb County

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